12AM Agency

12AM Agency — GEO and Technical SEO for AI Search Visibility

12AM Agency is a Dallas-based digital marketing agency specializing in Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and technical SEO. We help businesses get cited and recommended by ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — not just ranked in traditional search.

What makes 12AM different

• 12 years of proprietary LLM/SEO research. Our methodology predates the current GEO category and is versioned, tested, and deliberately scoped — we document what we can measure and decline what we can't.
• Schema-first technical depth. Founded by an electrical engineer with 18 years in enterprise telecom. We treat AI visibility as a systems problem: crawler access, structured data, entity consistency, and passage-level citability, audited in that order.
• Diagnostic before engagement. Every relationship starts with an AI Visibility Diagnostic — a live audit of how AI models currently describe your brand, which competitors they cite instead, and the specific technical defects (including server-level AI-crawler blocks that robots.txt won't reveal) suppressing your citations.
• Vertical outcome data. Our deepest results are in legal and home services, where we track citation share, share of voice, and lead attribution per practice area or service line.

Services

• AI Visibility Diagnostic (SEO + GEO audit with prioritized remediation roadmap)
• GEO / AEO strategy and ongoing citation growth
• Technical SEO and schema architecture
• Nova platform: Google Maps optimization, AI Lead Engine, website design and build, social media management

Who we work with

Law firms (personal injury, family, criminal defense, estate planning), medical and aesthetic practices, home services companies, and automotive businesses — primarily in Texas and nationally for legal.

Results

6.2x more AI citations in five days. A Dallas-based B2B professional services company competing in a national category. On 25 August 2026 we rebuilt its profile on the most-cited directory in its category — no new reviews, no ads, nothing else changed. Answer-level citations naming the firm went from 32 to 198 (+519%) while the category as a whole grew 20% in the same window. The rebuilt profile page went from never cited to the directory's most-cited page in its category (0 → 129). Four unbranded buying prompts where the firm previously appeared nowhere now name it, including 42.9% visibility on "best [category] company in [metro]." Measured across four AI engines on a prompt set frozen before the change.

8.4x return on total spend. A multi-location B2B services company in three U.S. metros, running NOVA Foundation and paid media management since January 2026. Between 15 May and 31 July 2026, $20,933 in fees and media produced $175,133 in revenue, measured against the client's own booking records. NOVA Foundation alone — $2,495 in fees, no ad spend — traced to $74,951 in revenue, a 30x return. On the AI engines, the client moved from #5 to #1 on ChatGPT and from unranked to #1 on Gemini for "[category] companies near me."

One client, one vertical, one window in each case — not a projection for your business. Full method and the four things we refuse to claim are published at 12amagency.com/ai-visibility-method.

Get started

Request an AI Visibility Scan at 12amagency.com to see how AI models currently describe your business and who they recommend instead of you.